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Box Office Forecast: Overcast
The Kingdom would appear to hold the keys to the top position at the box office this weekend, judging from analysts' projections, but it's unlikely to earn more than $18-22 million, and the overall box office is expected to remain in its annual September slump. Targeting the "tween" audience, Disney's The Game Plan, starring Dwayne The Rock Johnson, is likely to earn $14-18 million and place second. But MGM is unlikely to pull out of its recent tailspin, with Feast of Love, starring Morgan Freeman and Greg Kinnear, expected to do just $3-5 million.
Oprah Remains TV's Top Earner
Television networks may spend the lion's share of their budgets on primetime television shows, but if you're a TV personality, the big bucks are not in primetime, judging from Forbes magazine's latest list of television's top-earning performers. Topping the TV20 list once again is Oprah Winfrey, who earned $260 million between June 2006 and June 2007. Somewhat surprisingly Jerry Seinfeld comes in a distant second with $60 million, most of it earned from syndication. No. 3 on the list, with $45 million, is Simon Cowell, the judge and co-producer of Fox's American Idol. No. 4, with $40 million, is David Letterman. Donald Trump, the only billionaire on the list besides Oprah, earned $32 million from his The Apprentice shows, to land at No. 5. Only one TV network anchor made the list -- Katie Couric, who came in at No. 14 with 15 million. But her former Today co-host, Matt Lauer also made the list with $13 million, while Barbara Walters and Diane Sawyer tied for No. 18 with $12 million. Meredith Vieira, who replaced Couric on Today, entered the list for the first time, coming in at No. 20 with $10 million. The only primetime actor to land on the Forbes' list was Keifer Sutherland, star of Fox's 24.
Chevron Commercial to Last 2-1/2 Minutes
A single commercial for Chevron will occupy the entire 2 1/2-minute commercial break at the beginning of 60 Minutes on CBS Sunday night, carrying the theme, "The power of human energy." It's part of the oil company's current campaign spotlighting the energy issue, the New York Times observed today. It quoted Helen Clark, a Chevron executive who is overseeing the campaign, as saying that the issue is "a complex subject" that is "hard to get across in a 30-second spot." Gordon Bowen, chief creative officer for the McGarry Bowen ad agency, which created the spot, added: "We were taking a point of view that needed some thought and education, so 30 seconds was just not the right vehicle."
Nickelodeon to Go Dark Saturday
The kids' TV channel Nickelodeon is planning to intentionally go dark on Saturday at noon, with announcers telling their audience, "Go outside and play." The channel plans to remain dark for three hours, after which Nickelodeon says it will air Let's Play Go Healthy Challenge, produced in cooperation with the Alliance for a Healthier Generation.
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